Ten years of building software, written down: the decisions, the wreckage, and the handful of things I'd do again.
I ALSO BUILD THINGS THAT AREN'T WORDS —AETHER_LENS↗ALSO BUILTAETHER_LENS↗Writing (04)All essays→
01FEB 2026 · 9 MINWelcome to the Era of Personalized SoftwareSaaS is dead. Long live SaaS. We're witnessing software follow the same arc as every other craft before it — from bespoke to mass-produced, and now, back to bespoke again. But this time, the tailor is you.#ESSAY #TECHNOLOGY #SOFTWAREFEB 20269 MINREAD →02DEC 2025 · 6 MINSomething Is HappeningDoes anyone else get that feeling that something is happening but you can't quite put a finger on it? After more than a decade of doing something related to computers and computing, I can't shake the sense that we're in the middle of exactly this.#ESSAY #TECHNOLOGY #REFLECTIONDEC 20256 MINREAD →03DEC 2025 · 6 MINGenerating OG Images at Build Time with SatoriHow I built a custom OG image generator using Satori, Resvg, and procedural ASCII art. A deep dive into why social previews matter and how to automate them.#TYPESCRIPT #BUILD-TOOLS #SEODEC 20256 MINREAD →04JAN 2025 · 4 MINMDX Components ShowcaseA comprehensive showcase of all custom MDX components available for writing rich, interactive blog posts. Learn how to use callouts, terminals, file trees, and more to create engaging technical documentation.#MDX #COMPONENTS #DOCUMENTATIONJAN 20254 MINREAD →